In addition to these considerations, there is the question of the general line of attack which the advertisement is going to follow. As a rule, the artist is not called upon to decide this, which is rather the province of the lay-out man or the client's advertising manager. But she has to know whether the advertisement is to be the sort where the articles advertised are to be given principal weight in the drawing, and the other details shown subsidiarily; or of the "story" type, where the advertised articles are suppressed, or possibly not depicted at all.


When the style of execution, the proportions and pose, and the composition of the drawing have been considered, one has next to construct the pencil sketch. It must be remembered one generally works larger than the finished reproduction. The work, therefore,

Fashion Design Drawing - Fashion Technique 11.jpg

must bear the test of being reproduced in quite small sketches without losing its value. A reducing glass, which is the reverse of a magnifying glass, will show what the drawing, or parts of it, will look like when reduced to one-half, or one-third, of its original size.

Remember also to keep the dimensions of the drawing in due proportion to the reproduction size required. That is to say, if it is to fill a half-page of the Bystander, which is 7 1/2 by 5 1/2 in., the sketch could be 15 by 11 in., or 22 1/2 by 16 1/2 in. Incredible though it may seem, many fashion artists, and not only those who may have forgotten their

arithmetic, are quite incapable of performing a simple sum of this kind, to the confusion of the studio manager, and their own undoing. A simple method of arriving at the correct proportions of a drawing is shown in Fig. 19.

The general rules of drawing are discussed in some detail in Chapter III, and, in any case, since it is assumed that the student has already had an art-school

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training, it will not be necessary to explain how to construct the

sketch. But it may be mentioned that a useful plan in mapping

out a group, or even single figures, especially where they are

going to be employed together, as in a catalogue, is to first rough

Fashion Drawing Sections

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